The Ms Paper & Friends inspiration area enriches Ambiente Giving with fresh ideas for product presentation. As inspiration for the retail trade, the area curated by Angelika Niestrath presents a range from the areas of urban gifts, stationery and school in an unusual presentation.
"Ms. Paper & Friends particularly focuses on the stationery sector and at the same time encourages creative expansion and combination of this product range at the POS."
Ms. Paper & Friends presents itself in 2025 as a pop-up store under the motto "Live like it's spring!". The area in Hall 4.2 will offer a festival of diversity and an explosion of different product shapes, colours, materials, styles and price categories.
LOCATION: Hall 4.2 Foyer
With spring-like lightness, an assortment is created that promises a discovery, entertains and surprises everyone: with cheerful kitsch, with really useful and beautiful things, with little things that bring a breath of fresh air and colour into everyday life, original gift ideas or trendy accessories.
Ms Paper & Friends offers retailers from a wide range of sectors an entertaining inspirational experience, innovative ideas for product range design and presentation and, last but not least, the chance to take a refreshing look at the bigger picture!
Ms. Paper & Friends at Ambiente 2024
Take a virtual tour of the special show Ms. Paper & Friends. There you can experience the many possible applications of a "digital twin" for the retail trade.
